/ visual arts mississauga in riverwood
/ Visual Identity / Concept / Design / Art
/ OBJECTIVE / Create new logo, visual identity and brand guidelines.
/ SOLUTION / VAM was in the process of re-defining it's voice. The old logo had become stagnant and lacked relevance with it's audience. After numerous iterations, the client selected a logo which reflected their vision and mission as they forge new beginnings. The colour palette was inspired by nature as the facility is situated in a natural park. The logo is representative of a tree.