/ lake of bays brewery
/ Visual Identity / Packaging / Strategy / Design / Art
/ OBJECTIVE / Create, design complete program from the ground up for a new startup brewery located in heart of the Muskokas.
/ SOLUTION / Darren just graduated from university and he had this idea of starting his own brewery. What better place to build it than where he spent most of his summer holidays. The overall design was inspired by an old English Inn his relatives owned back at the turn of the century. Well-worn leather, rich dark colours and smokey rooms permeated the brand.