/ Visual Identity / Concept / Design / Art / Copywriting / Art Direction
The Real Estate Market is extremely saturated which is why Woolcott is constantly looking for an edge over the competition. Staying top of mind is key.
This outdoor campaign builds on the familiar Woolcott 'For Sale' sign – with a twist. The area normally reserved for the Agent's Name, was replaced with clever and meaningful copy intended to sway home sellers. We focused on the 'Why Woolcott' approach.