/ bridges II
/ Visual Identity Program / Strategy / Design / Art Direction / Producer / Lead User Experience & Interface
/ OBJECTIVE / Re-invent the bridges II brand.
/ SOLUTION / The once popular collaborative office furniture line from GlobalContract is at an all time low. After carefully gathering intelligence from customers and resellers alike, we identified key areas in desperate need of a re-fresh. We're pleased to report sales have increased by 23% since the launch.