/ amsterdam brewery
/ Packaging/ Concept / Design / Art
/ OBJECTIVE / Create, design their iconic (416) Wheat beer.
/ SOLUTION / The 416 area code is well know among Torontonians – even Drake has it tattooed on his body. This version showcases the iconic streetcar from yesteryear juxtaposed with a highly stylised 416 nameplate. Appealing to the somewhat sophisticated micro beer connoisseurs.